Privacy Policy

Last updated: January 2026. This Privacy Policy explains how eslmatters.ca ("we", "us", or "our") collects, uses, and protects your personal information when you visit our sports betting affiliate website. By using this site, you agree to the practices described below.

1. Information We Collect

We may collect the following types of information:

• Name and email address — if you contact us, subscribe to a newsletter, or submit a form.
• IP address — automatically collected for security, analytics, and affiliate tracking.
• Cookies — small text files stored on your device to remember preferences and track affiliate referrals.
• Usage data — pages visited, time on site, referral source, device type, browser, and general location.

2. How We Use Information

We use collected information to:

• Provide analytics and understand how visitors interact with our content.
• Track affiliate links and commissions to keep our site free.
• Improve site functionality, user experience, and content relevance.
• Respond to inquiries and send requested communications.

3. Cookie Policy

We use cookies and similar technologies for the following purposes:

• Essential cookies — required for basic site functionality.
• Analytics cookies — help us measure traffic and user behaviour.
• Affiliate tracking cookies — record when you click an affiliate link so the referring site receives credit.
• Preference cookies — remember your settings and choices.

You can opt out of non-essential cookies through your browser settings or by clearing your cookies. Disabling cookies may affect affiliate tracking and site functionality.

4. Third-Party Links

Our website contains links to third-party casinos, sportsbooks, and affiliate partners. These third-party sites have their own privacy policies and data practices. We do not control, and are not responsible for, how they collect, use, or share your information. We encourage you to review their privacy policies before providing any personal data.

5. Your Rights

Depending on your location and applicable law, you may have the following rights:

• Canada (PIPEDA) — Access, correction, withdrawal of consent, and complaint to the Office of the Privacy Commissioner of Canada.
• European Union / United Kingdom (GDPR) — Access, rectification, erasure, restriction, data portability, and objection to processing.
• United States (CCPA/CPRA where applicable) — Right to know, delete, opt out of sale/sharing, and non-discrimination.

To exercise any of these rights, contact us using the email below. We respond within the timeframes required by law.

6. Data Retention

We retain personal information only as long as necessary for the purposes described in this policy, or as required by law. Affiliate tracking data may be retained for up to 24 months to ensure accurate commission attribution. Analytics data is typically retained for 26 months. Contact us if you would like your data deleted sooner, subject to legal obligations.

7. Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact:

Email: privacy@eslmatters.ca